Consultancy – SBWD Group


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Season 14, Episode 8: A Sign of the Times (with guest Antonia Johnstone)
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T H E C O N S U L T A N C Y

SBWD

Confidence + Competence = Commercial Growth

SBWD Consultancy exists to partner with organisations to unlock commercial opportunity through strengthening the two qualities that drive performance: confidence and competence.

Confidence empowers leaders and teams to communicate with clarity, negotiate with conviction, and create meaningful customer relationships. Competence ensures that confidence is grounded in substance -building the skills, frameworks, and commercial literacy that turn growth plans into measurable outcomes.

Through tailored programmes, immersive workshops, and strategic coaching, SBWD Consultancy helps organisations both improve commercial capability and instil in teams the confidence to take action. Teams become more agile in seizing opportunities, more resilient in navigating change, and more confident i n influencing both internal and external stakeholders to improve commercial performance.

The SBWD model encourages strategic thinking, bold and inclusive leadership, wisdom to understand, analyse and act on information and the ability to create differentiation of offer, to stand out in a crowded market place. The result is a multiplier effect: confidence fuels action, competence sustains impact, and together they deliver commercial advantage.

services

Core Services

Workshop Facilitation

SBWD Consultancy designs and delivers workshops that build clarity, confidence, and practical outcomes. Each session is tailored to engage teams, challenge thinking, and turn discussions into clear action plans to deliver measurable results.

Capability Programmes

Capability projects that strengthen confidence, competence, and commercial performance. Each programme blends theory with practice, combining comprehensive frameworks and experience to help teams act with clarity and deliver measurable results. Programmes include Customer Understanding, Strategic Business Planning, Negotiation and Dealing with Conflict, Stakeholder Management and Strategic Category Development

Interim Projects

SBWD Consultancy works alongside organisations on specific projects, helping to solve defined problems and deliver outcomes. This service is hands‑on and focused, guiding teams through the detail of a challenge while keeping momentum and clarity. Each project is practical, grounded in leadership experience, and designed to move projects forward with measurable results.

Coaching

SBWD Consultancy offers coaching that helps leaders and teams tackle defined goals and navigate challenges with confidence. Individual sessions focus on personal growth, clarity of direction, and stronger leadership presence. Group coaching builds collective capability, encouraging open dialogue, shared learning, and practical solutions that drive progress and performance.

Difference

What sets us apart?

SBWD Consultancy supports organisations in turning potential into performance by developing confidence and competence. Our approach combines strong theory with practical experience to help people perform at their best.

Theory gives clarity and structure. Experience ensures guidance that is grounded, proven, and relevant.

In today’s data‑driven world, performance depends on people who can understand data, apply it wisely, and act with purpose.

With confidence and competence, teams strengthen their ability to create and share strategic plans that are clear and compelling.

We help teams see how to balance data with human understanding, communicate with ease, make informed commercial and customer decisions, and build trusted relationships.

This leads to commercial advantage that is both data‑savvy and human‑centred.

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How your business can benefit from our services

Are you ready to improve commercial performance?

Are your people equipped with the skills, clarity, and confidence to drive commercial performance? The pace of change has never been faster than it is today, and organisations will need to continue to improve operational performance, create innovative ideas and find new ways to inspire customers to stay relevant.

Are you constantly firefighting?

Are you frustrated by lack of strategic focus, constant firefighting and inability to create and deliver plans for sustainable business growth: We have defaulted to living in a ‘Permacrisis’ mindset. Everything is urgent, it is impossible to prioritise and strategic thinking is absent. We can’t think about mapping out next week, next month or next year because we are putting all our effort on putting out the fire that is burning today.

Here is how we work:

We diagnose the gaps, design practical solutions, and embed processes that scale. The SBWD model creates space for Strategic Thinking, encourages Bold Leadership, shares Wisdom and challenges whether an offer provides true Differentiation in a crowded marketplace. It’s structured, transparent, and focused on outcomes. Our work transcends the journey of Decode, Discover, Decide and Deliver to turn information into action enabling you to make change happen.

How we create value:

Sharper performance, stronger alignment, and measurable improvement across your business. The result is confidence applied where it matters most – growing people, improving competencies and positively impacting commercial performance.

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Official Sponsors

Silver Sponsors

testimonials

'Invaluable'

Dahlia was invaluable in building an innovative and engaging workshop experience for our delegates. Dahlia brought real energy to the workshop, her broad experience and facilitation skills helped ensure the key learnings were embedded with the participants. It was a pleasure to work with Dahlia and the great feedback from delegates shows what a great learning experience we created for delegates.

Simon Attfield , IGD

'Engaging and thought-provoking'

Dahlia delivered an engaging and thought-provoking session for our final year undergraduate students on their Strategic Management module at the University of Leeds. She combined clear, practical lessons with an interactive style that encouraged students to think more critically about what strategy is and how it is created. Her emphasis on purpose, insight, and meaningful action helped the class consider familiar concepts in a fresh and accessible way. The talk was inspiring, full of useful examples, and it added real depth and value to the module.

Dr Josh Morton, Associate Professor of Strategy and Technology, Leeds University Business School

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SBWD

Confidence + Competence = Commercial Growth

WORKSHOP FACILITATION

CAPABILITY PROGRAMMES

INTERIM PROJECTS

COACHING